\u56fd\u5185\u304a\u3088\u3073\u6d77\u5916\u306e\u767a\u96fb\u4e8b\u696d\u8cc7\u7523\u306b\u304a\u3044\u3066\u3001\u4e8b\u696d\u4e3b\uff08\u30aa\u30fc\u30ca\u30fc\uff09\u306e\u8996\u70b9\u306b\u7acb\u3061\u3001\u30a2\u30bb\u30c3\u30c8\u306e\u751f\u6daf\u4fa1\u5024(ALTV\uff09\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u7acb\u6848\u3068\u5b9f\u884c\u3092\u30ea\u30fc\u30c9\u3057\u307e\u3059\u3002<\/p>\n
\u25cf\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30a2\u30bb\u30c3\u30c8\u4fa1\u5024\u6700\u5927\u5316\u306e\u4e3b\u5c0e
\n\u30fb\u56fd\u5185\u5916\u306e\u5404SPC\u53ce\u76ca\u30e2\u30c7\u30eb\uff08\u8ca1\u52d9\u30e2\u30c7\u30eb\uff09\u306e\u9ad8\u5ea6\u306a\u7dad\u6301\u30fb\u7ba1\u7406\u3002
\n\u30fb\u5e02\u5834\u74b0\u5883\uff08\u96fb\u529b\u4fa1\u683c\u3001\u5236\u5ea6\u5909\u66f4\u3001\u70ba\u66ff\u7b49\uff09\u306e\u5909\u5316\u306b\u5fdc\u3058\u305f\u3001\u53ce\u76ca\u5411\u4e0a\u306e\u305f\u3081\u306e\u65bd\u7b56\u7acb\u6848\uff08\u30ea\u30d1\u30ef\u30ea\u30f3\u30b0\u3001\u30b3\u30b9\u30c8\u6700\u9069\u5316\u3001\u58f2\u96fb\u6226\u7565\u306e\u5909\u66f4\u7b49\uff09\u3002<\/p>\n
\u25cf\u90e8\u9580\u6a2a\u65ad\u30fb\u56fd\u5883\u3092\u8d8a\u3048\u305f\u53f8\u4ee4\u5854\u6a5f\u80fd
\n\u30fb\u56fd\u5185\u5916\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u5bfe\u3057\u3001\u4e8b\u696d\u4e3b\u3068\u3057\u3066\u5177\u4f53\u7684\u306a\u6539\u5584\u6307\u793a\u3084\u30ea\u30bd\u30fc\u30b9\u6700\u9069\u5316\u306e\u8981\u8acb\u3092\u884c\u3046\u3002
\n\u30fb\u6d77\u5916\u62e0\u70b9\u3084\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u9023\u643a\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306e\u5171\u6709\u3068\u6a2a\u5c55\u958b\u3092\u63a8\u9032\u3002<\/p>\n
\u25cf\u5efa\u8a2d\u4e2d\u6848\u4ef6\uff08\u56fd\u5185\u30fb\u6d77\u5916\uff09\u304b\u3089\u306e\u4e8b\u696d\u7ba1\u7406\u53c2\u753b
\n\u30fb\u5efa\u8a2dPM\u3068\u9023\u643a\u3057\u3001\u5de5\u7a0b\u30fb\u4e88\u7b97\u30fb\u4e88\u5099\u8cbb\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u306a\u304c\u3089PJ\u7ba1\u7406\u3092\u9032\u3081\u308b\u3002
\n\u30fb\u6295\u8cc7\u6c7a\u5b9a\uff08FID\uff09\u6642\u306e\u8a08\u753b\u3068\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u306e\u5b9f\u614b\u3092\u7167\u3089\u3057\u5408\u308f\u305b\u3001\u53ce\u76ca\u6027\u3092\u62c5\u4fdd\u3059\u308b\u305f\u3081\u306e\u5404\u7a2e\u65bd\u7b56\u7acb\u6848\u3002
\n\u30fb\u56fd\u5185\u5916\u306e\u30ec\u30f3\u30c0\u30fc\uff08\u9280\u884c\u7b49\uff09\u3084\u5171\u540c\u6295\u8cc7\u5bb6\u3078\u306e\u4e8b\u696d\u5831\u544a\u3001\u304a\u3088\u3073\u9ad8\u5ea6\u306a\u4ea4\u6e09\u30fb\u95a2\u4fc2\u69cb\u7bc9\u3002<\/p>\n
\u3010\u914d\u5c5e\u5148\u3011
\n\u25cf\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u672c\u90e8
\n\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u672c\u90e8\u306f\u3001\u5f53\u793e\u304c\u56fd\u5185\u5916\u3067\u5c55\u958b\u3059\u308b\u767a\u96fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u300c\u904b\u55b6\u30fb\u7ba1\u7406\u300d\u306b\u304a\u3051\u308b\u5168\u8cac\u4efb\u3092\u62c5\u3046\u7d44\u7e54\u3067\u3059\u3002\u79c1\u305f\u3061\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u5358\u306a\u308b\u5b89\u5b9a\u7a3c\u50cd\u306b\u7559\u307e\u3089\u305a\u3001\u5efa\u8a2d\u6bb5\u968e\u304b\u3089\u4e8b\u696d\u904b\u55b6\u4f53\u5236\u306e\u69cb\u7bc9\u3092\u884c\u3046\u4e8b\u3084\u3001\u30a2\u30bb\u30c3\u30c8\u4fa1\u5024\u6700\u5927\u5316\u306e\u305f\u3081\u306e\u30c1\u30fc\u30e0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u3044\u3063\u305f\u300c\u6210\u9577\u306e\u539f\u8cc7\u300d\u3092\u751f\u307f\u51fa\u3059\u3001\u7d4c\u55b6\u306e\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3059\u306a\u308f\u3061\u3001\u79c1\u305f\u3061\u306f\u3001\u518d\u751f\u53ef\u80fd\u30a8\u30cd\u30eb\u30ae\u30fc\u3068\u3044\u3046\u793e\u4f1a\u30a4\u30f3\u30d5\u30e9\u306e\u62c5\u3044\u624b\u3068\u3057\u3066\u3001\u5730\u57df\u793e\u4f1a\u3001\u91d1\u878d\u6a5f\u95a2\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u3068\u3044\u3063\u305f\u591a\u69d8\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u30fb\u7d71\u5236\u3059\u308b\u300c\u30cf\u30d6\u300d\u306e\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002\u9ad8\u5ea6\u306a\u5c02\u9580\u6027\uff08\u6280\u8853\u30fb\u8ca1\u52d9\u30fb\u6cd5\u52d9\uff09\u3092\u7d71\u5408\u3057\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u3084\u898f\u5236\u306b\u5bfe\u3057\u3066\u6a5f\u654f\u304b\u3064\u6226\u7565\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067\u3001\u30a2\u30bb\u30c3\u30c8\u4fa1\u5024\uff08Asset Life Time Value(ALTV)\uff09\u3092\u6975\u9650\u307e\u3067\u9ad8\u3081\u308b\u3053\u3068\u304c\u79c1\u305f\u3061\u306e\u4f7f\u547d\u3067\u3059\u3002<\/p>\n
\u56fd\u5185\u306e\u307f\u306a\u3089\u305a\u6d77\u5916\u3078\u3082\u6025\u901f\u306b\u30d5\u30a3\u30fc\u30eb\u30c9\u3092\u5e83\u3052\u3066\u3044\u308b\u5f53\u672c\u90e8\u3067\u306f\u3001\u56fd\u5883\u3084\u8077\u57df\u3092\u8d8a\u3048\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u65e5\u5e38\u7684\u306b\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u500b\u3005\u306e\u6848\u4ef6\u306e\u53ce\u76ca\u6027\u3092\u79d1\u5b66\u3057\u3001\u73fe\u5834\u306e\u77e5\u898b\u3092\u6226\u7565\u7684\u306a\u6539\u5584\u3078\u3068\u6607\u83ef\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u793e\u4f1a\u306e\u5b9f\u73fe\u3068\u4f01\u696d\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u30c0\u30a4\u30ca\u30df\u30ba\u30e0\u3092\u4f53\u611f\u3067\u304d\u308b\u7d44\u7e54\u3067\u3059\u3002<\/p>\n
\u3010\u52df\u96c6\u80cc\u666f\u3011
\n\u5f53\u793e\u304c\u518d\u751f\u53ef\u80fd\u30a8\u30cd\u30eb\u30ae\u30fc\u4e8b\u696d\u306e\u6d77\u5916\u5c55\u958b\u3092\u52a0\u901f\u3059\u308b\u4e2d\u3067\u3001\u56fd\u5185\u30fb\u6d77\u5916\u306e\u7d4c\u55b6\u7ba1\u7406\u4f53\u5236\u3092\u518d\u7de8\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u3001SPC\u4e8b\u52d9\u7ba1\u7406\u6a5f\u80fd\u304b\u3089\u300c\u6226\u7565\u7684AM\uff08\u30a2\u30bb\u30c3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u6a5f\u80fd\u300d\u3092\u72ec\u7acb\u3055\u305b\u3001\u96fb\u6e90\u5225\u30fb\u56fd\u5225\u306e\u53ce\u76ca\u6700\u5927\u5316\u3092\u727d\u5f15\u3059\u308b\u7d44\u7e54\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3057\u305f\u3002 \u5358\u306a\u308b\u6570\u5024\u7ba1\u7406\u306b\u7559\u307e\u3089\u305a\u3001\u56fd\u5185\u5916\u306e\u6280\u8853\u30fb\u5efa\u8a2d\u30fb\u8ca1\u52d9\u90e8\u9580\u3092\u675f\u306d\u3001\u300c\u30a2\u30bb\u30c3\u30c8\u4fa1\u5024\u6700\u5927\u5316\u300d\u306e\u305f\u3081\u306b\u5c02\u9580\u30c1\u30fc\u30e0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3046\u4e8b\u696d\u7ba1\u7406\u306e\u53f8\u4ee4\u5854\u3092\u52df\u96c6\u3057\u307e\u3059\u3002\u3000\u3000<\/p>\n
\u3010\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u30dd\u30a4\u30f3\u30c8\u30fb\u9b45\u529b\u3011
\n\u25cf\u4e8b\u696d\u306e\u4e3b\u4eba\u516c\uff1a
\n\u3000\u7279\u5b9a\u306e\u6a5f\u80fd\u306b\u9650\u5b9a\u3055\u308c\u305a\u3001\u4e8b\u696d\u5168\u4f53\u3092\u4fef\u77b0\u3057\u3066\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u300c\u3042\u3089\u3086\u308b\u624b\u6bb5\u300d\u3092\u81ea\u3089\u8003\u3048\u3001\u5b9f\u884c\u3067\u304d\u308b\u9762\u767d\u5473\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u25cf\u7d4c\u55b6\u76f4\u7d50\u306e\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\uff1a
\n\u3000\u6280\u8853\u90e8\u9580\u3084\u5916\u90e8\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u52d5\u304b\u3059\u5f37\u529b\u306a\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u304c\u6c42\u3081\u3089\u308c\u3001\u5c06\u6765\u306e\u4e8b\u696d\u8cac\u4efb\u8005\u3084\u7d4c\u55b6\u5e79\u90e8\u306b\u76f4\u7d50\u3059\u308b\u7d4c\u9a13\u3092\u7a4d\u3081\u307e\u3059\u3002<\/p>\n
\u25cf\u7d44\u7e54\u306e\u7acb\u3061\u4e0a\u3052\u30d5\u30a7\u30fc\u30ba\uff1a
\n\u3000\u65b0\u8a2d\u3055\u308c\u308b\u90e8\u9580\u306b\u304a\u3044\u3066\u3001\u6a19\u6e96\u7684\u306a\u696d\u52d9\u30d5\u30ed\u30fc\u3084\u30de\u30cb\u30e5\u30a2\u30eb\u3092\u81ea\u3089\u4f5c\u308a\u4e0a\u3052\u3001\u7d44\u7e54\u306e\u6587\u5316\u3092\u5275\u308b\u918d\u9190\u5473\u304c\u3042\u308a\u307e\u3059\u3002
\n\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000
\n\u3010\u72ec\u308a\u7acb\u3061\u307e\u3067\u306e\u30a4\u30e1\u30fc\u30b8\u3011\u203b\u671f\u9593\u306f\u76ee\u5b89\u3067\u3042\u308a\u3001\u3054\u7d4c\u9a13\u30fb\u80fd\u529b\u306b\u5fdc\u3058\u3066\u524d\u5f8c\u3057\u307e\u3059\u3002
\n\u25cf\u5165\u793e\uff5e6\u304b\u6708\uff1a
\n\u3000\u62c5\u5f53\u6848\u4ef6\u306e\u4e8b\u696d\u69cb\u9020\u30fb\u5951\u7d04\u30fbSPC\u30b9\u30ad\u30fc\u30e0\u30fb\u4e8b\u696d\u8a08\u753b\u3092\u7406\u89e3\u3002
\n\u3000\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30b5\u30dd\u30fc\u30c8\u306e\u3082\u3068\u4e88\u5b9f\u7ba1\u7406\u3001\u95a2\u4fc2\u8005\u8abf\u6574\u3001\u5831\u544a\u3092\u62c5\u5f53\u3057\u3001\u5f53\u793e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3059\u308b\u3002<\/p>\n
\u25cf6\u304b\u6708\uff5e1\u5e74\uff1a
\n\u3000\u62c5\u5f53\u30a2\u30bb\u30c3\u30c8\u307e\u305f\u306f\u62c5\u5f53\u9818\u57df\u3092\u6301\u3061\u3001\u5468\u56f2\u3068\u9023\u643a\u3057\u306a\u304c\u3089\u81ea\u8d70\u3002
\n\u3000\u8ab2\u984c\u3092\u81ea\u3089\u6574\u7406\u3057\u5bfe\u5fdc\u7b56\u30fb\u6539\u5584\u7b56\u3092\u63d0\u6848\u3002
\n\u3000\u30ec\u30f3\u30c0\u30fc\u5bfe\u5fdc\u3084\u5efa\u8a2d\u4e2d\u30fb\u904b\u8ee2\u4e2d\u6848\u4ef6\u306e\u7ba1\u7406\u3092\u4e3b\u5c0e\u3059\u308b\u3002<\/p>\n
\u25cf1\uff5e2\u5e74\uff1a
\n\u3000\u53ce\u76ca\u6539\u5584\u3001\u30ea\u30b9\u30af\u4f4e\u6e1b\u3001\u5951\u7d04\u6700\u9069\u5316\u3092\u4e3b\u4f53\u7684\u306b\u63a8\u9032\u3057\u3001\u30a2\u30bb\u30c3\u30c8\u4fa1\u5024\u6700\u5927\u5316\u3092\u30ea\u30fc\u30c9\u3059\u308b\u3002<\/p>\n
\u2605\u30d5\u30a9\u30ed\u30fc\u4f53\u5236\uff1a
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